Privacy Policy

Privacy Policy | Punyachakra Vastu Fengshui Shop

This Privacy Policy describes how Punyachakra (trading as "Punyachakra"), a sole proprietorship under the legal name Heena Nitin Parmar, ("we," "us," or "our") collects, uses, stores, shares, and protects your personal information when you visit, browse, or make a purchase from www.plusvalueindia.com (the "Site"). This policy applies to all digital personal data collected through the Site, our communications channels (including Email, SMS, and WhatsApp), and any related services.

This Privacy Policy is published in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the DPDP Rules, 2025, the Information Technology Act, 2000 and the rules made thereunder, and the Consumer Protection Act, 2019, and forms a standalone notice separate from our Terms and Conditions.

By using the Site or providing your personal data to us, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. Where we rely on your consent for processing, you have the right to withdraw that consent at any time (see "Your Rights" below).

1. Definitions

For the purposes of this Privacy Policy:

  • "Data Fiduciary" refers to Punyachakra, being the entity that determines the purpose and means of processing your personal data.

  • "Data Principal" refers to you, the individual whose personal data is being collected and processed.

  • "Data Processor" refers to any third party that processes personal data on our behalf under a valid contract.

  • "Personal Data" means any data about an individual who is identifiable by or in relation to such data, and includes both Device Information and Order Information as described below.

2. Personal Information We Collect

a. Device Information When you visit the Site, we automatically collect certain information about your device and browsing activity, including your web browser type and version, IP address, time zone setting, cookie data installed on your device, the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site (collectively, "Device Information").

b. Order Information When you make a purchase or attempt to make a purchase through the Site, we collect the following information from you: your name, billing address, shipping address, payment information (including credit/debit card details or UPI information), email address, and phone number (collectively, "Order Information").

c. Communication Information When you contact us via email, phone, or WhatsApp for consultations, support, or grievances, we may collect the content of your communications along with your name and contact details.

3. Purpose and Lawful Basis for Processing

We collect and process your Personal Data only for specific, clear, and lawful purposes:

  • Order Fulfilment: To process payments, shipping, and order confirmations. (Basis: Contract).

  • Customer Communication: To respond to enquiries and provide expert Vastu consultations. (Basis: Contract/Consent).

  • Fraud Prevention: To screen orders for potential risk. (Basis: Legitimate use/Compliance).

  • Site Improvement: To generate analytics and optimize user experience. (Basis: Consent).

  • Marketing: To provide targeted advertisements or product information. (Basis: Consent).

4. Consent and Withdrawal of Consent

Where we rely on consent, we will seek your clear and informed permission. You have the right to withdraw your consent at any time by contacting us. Upon withdrawal, we will cease processing and erase your data unless retention is required by law.

5. Sharing Your Personal Information

We may share your Personal Data with:

  • Shopify: Our E-commerce platform provider.

  • Google Analytics: To understand site usage.

  • Payment Processors & Logistics Partners: To facilitate transactions and deliveries.

  • Legal Authorities: When required by law.

We do not sell, rent, or trade your Personal Data.

6. Behavioural Advertising

We use your data to provide targeted marketing. You can opt out via:

7. Data Security

Punyachakra implements technical and organisational measures, aligned with IS/ISO/IEC 27001 standards, to protect your data. While we strive for absolute security, no internet transmission is 100% secure.

8. Data Retention and Erasure

We retain data only as long as necessary for fulfillment or legal compliance. Once the purpose is met, or upon a valid erasure request, your data will be deleted within a reasonable timeframe.

9. Cross-Border Transfer of Data

Your data may be processed in countries like the USA and Canada via our service providers (Shopify, Google). These transfers comply with the DPDP Act and include contractual safeguards.

10. Your Rights as a Data Principal

Under the DPDP Act, 2023, you have the right to:

  • Access a summary of your data.

  • Correct or update inaccurate data.

  • Request erasure.

  • Withdraw consent.

  • Lodge a grievance.

  • Nominate a person to exercise rights on your behalf.

11. Children's Data

The Site is not intended for individuals under 18 years. If we discover data collected from a child without parental consent, we will erase it immediately.

12. Grievance Redressal and Contact Information

In compliance with the DPDP Act, 2023, we resolve grievances within 90 days.

General Enquiries: Punyachakra 5076, 3rd Floor, Rustomjee Eaze Zone Mall, Above Kalki Showroom, Malad West, Mumbai – 400064, Maharashtra, India Email: info@plusvalueindia.com Phone: +91-9967433501

Grievance Officer / Data Protection Contact: Jeavin Parmar, Grievance Officer Punyachakra (Address same as above) Email: info@plusvalueindia.com (Subject: "Privacy Grievance")

13. Changes to This Privacy Policy

We may update this policy periodically. Your continued use of the Site constitutes acceptance of these changes.

14. Governing Law

This Privacy Policy is governed by the laws of India. Disputes are subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.